In collaboration with Boston Consulting Group, Adyen unveils new research on how SaaS platforms can unlock the potential of embedded finance. Since we published our first embedded finance report in 2022, the space has rapidly evolved. As we forecasted in 2022, a trend of success has emerged among software-as-a-service (SaaS) platforms that started embedding finance early on. First-movers now make more than 50% of their revenue from embedded payments rather than from software and are rapidly scaling other embedded financial products.

According to our latest research, embedded finance is now a critical growth lever for SaaS platforms, pivotal to meeting small and medium sized business (SMB) needs and differentiating in an increasingly competitive market. Platforms that do not seize the opportunity now, risk falling behind and losing market share.

This report offers:

• Market analysis: A detailed view of market size, adoption dynamics, and revenue potential for key regions.
• Proven strategies: Insights from leading platforms that have successfully embedded financial services.
• Practical playbook: Guidance on creating a competitive offering, bringing embedded financial products to market, and finding the right partner.